Amid all that, a handful of campaigns have really jumped out as being notable both for their creativity and their ability to drive audiences to theaters. What does it take to produce an award-worthy B2B video? Sean Gibbons Published July 2, 2018 Share it. It was quickly derided and dismissed as “Nostalgia: The Movie” as trailers and posters that went out of their way to reference as much of 80s pop culture as possible were released. The 2018 summer movie season is coming to a close — here are the marketing and publicity campaigns that stole the show. For this film, word-of-mouth was a big part of the promotion. All Rights Reserved. 7 INSPIRING B2B MARKETING CAMPAIGNS Must-See Examples of Marketing Success That You Can Replicate. 8 of the Best B2B Video Marketing Campaigns. 'https://connect.facebook.net/en_US/fbevents.js'); It shows how people learned to survive in near silence after the invasion of aliens who attack at a sound. So the question is, what does it take to create a campaign that really sticks into … About: Netflix is the world’s most popular on-demand media streaming platform. The five most impactful ad campaigns of 2018 so far From diversity to environmental health, the ad industry has delivered some of its most original and powerful campaigns to date in 2018. Author By. Co-marketing campaigns can become a game changer in the success of your marketing activities – if they’re done right. Straight-up satire releases are a rarity these days, and this one came at the right time with the right marketing. Let’s take a look at some examples of movie marketing done right and wrong. Having a good movie isn’t enough to draw people to the theater these days. May 21, 2018. In terms of 2018 attention grabbers, few in any bank marketing campaigns could match the appeal and impact of Ally Bank’s “It’s Payback Time”: equal parts feel good and get even. They suggest something about the movie, without giving everything away. His inclusion in t… All you need is a little creativity and inspiration from the holiday you are celebrating with your customers. Nike x Colin Kaepernick . Required fields are marked *. A handful of titles have been sold off by the studio that produced them to Netflix when it was determined the movies had limited box office potential. The blockbuster hits. 1. Black Panther should have been just another Marvel Cinematic Universe release and a movie that could have been missed, but in the end, many went to see it. This film became huge and all thanks to marketing. They let you know you should be excited for what you’re about to see, but you should still see it. KFC faced disaster in February when it was forced to shut hundreds of restaurants temporarily because it had run out of chicken. Categories. Amazon opens Twitch to brands running campaigns through its ad platform, A new customer experience: How AI is changing marketing | Advertising, Turning word-of-mouth marketing into a B2B weapon | Advertising, How to Turn Off Smart Objects in Adobe Photoshop, 5 Things to Consider When Purchasing a Printer Ink, Amazon to hold Prime Day event on October 13-14, Google Pay introduces a NFC-based tap & pay feature in…. A big part of marketing were Storm Reid, Mindy Kaling, and Reese Witherspoon. Best Marketing Campaigns of 2018. The box office take for the movie, based on the popular book of the same name, just cleared that same number but it didn’t even matter because the whole affair had everyone excited. Every brand, from small-scale start-ups to well-established companies, have grown their business through this powerful platform with a positive brand image and higher reach. Aug 16, 2018. t.src=v;s=b.getElementsByTagName(e)[0]; On top of that, several titles have been purchased by Netflix when it was determined that their box office potential is limited. Word-of-mouth was incredibly strong, beginning with a screening at SXSW and continuing through release, when your friend told you if you do go see it to not open your candy wrappers in the middle of the movie. Read New Blog Post: The Best Social Media Marketing Campaigns of 2019 . Yep, movie marketing campaigns are some of the most attention-grabbing pieces of marketing out there, and there are ones aimed at just about every single person out there. There’s ‘movie marketing’…and then there’s movie marketing. Natalie Koltun @natalie_koltun. It did what it could to capitalize on how, post-Thor: Ragnarok, everyone loved Tessa Thompson. Here are 15 of the craziest marketing schemes for movies that actually worked. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming 15 World War Z. 15 World War Z. Coogler was front and center throughout the publicity campaign, talking to the press about the story and what it meant to helm the first Marvel or DC movie featuring a black hero and cast. In fact, 9 out of 10 Halloween shoppers in 2018 planned to buy candy. And let’s not forget about Tessa Thompson. We use cookies to ensure that we give you the best experience on our website. Growth Marketing. Oprah, for one thing. The Winter Olympics are underway. A mixed-media activation including VR experiences and a recreation of the stacked trailers where characters live was brought to SXSW and San Diego Comic-Con to really bring people into the world of the movie. 2. Most impactful marketing campaigns of 2018. For instance, overall theatrical ticket income is up, but the actual ticket sales are down. Contrasting colors: This makes the text easy to read against the rest of the ad’s design, but it also makes some other elements on the illustration or photo or video stand out. What contributed to that success was the soundtrack produced and curated by Kendrick Lamar. Has there ever been a better movie marketing campaign than “Deadpool 2”? It’s the only campaign this year to use both Rush’s “Tom Sawyer” and Van Halen’s “Jump” and is therefore unequivocally the best campaign of the year. Instead, it was math and science that helped her get her dad (Chris Pine) back. The campaign for Ready Player One, directed by Steven Spielberg and based on an immensely popular book, was not well-received by many. His music was all over the push and helped reach the target audience in a real and powerful way. Marketing for Deadpool 2 began more than a year ago when Reynolds, in his Deadpool garb, impersonated Bob Ross to tease the movie. Driving with meals in the car can become problematic when you encounter bumps or potholes. Amid sagging movie theater attendance, competition from streaming platforms and a wider range of entertainments options, a successful movie marketing campaign still boils down to one simple axiom: … Right from huddling together to cheer for your favourite team to furiously asserting the superiority of your favourite player — sports have a way to create a sense of belonging and so do sports marketing campaigns. Candies and chocolate are one of the biggest sellers during Halloween, after costumes and decorations. But all are worth paying attention to for the ways they helped the movies they supported stand out in people’s minds. When big brands use their sway and influence to create a stance, big things can happen. That’s over two hours of pure scroll-age every single day. Amid sagging movie theater attendance, competition from streaming platforms and a wider range of entertainments options, a successful movie marketing campaign still boils down to one simple axiom: … © 2018 - 2021 - Onlyinfotech. Last year, we noted some of the best viral marketing campaigns of 2017, by taking a look at the notable and successful campaigns of some of the biggest brands.Now, even though we are still only a few months in the new year, we decided to do the same. One of two campaigns this year along with that of Ocean’s 8 that featured predominantly female casts that never once mentions that fact in the trailers or other marketing materials. Article Prepared by Ollala Corp. Well, we can take some cues from Hollywood. Let’s take a look at some of the best Halloween campaigns in 2019: 1. Still, the promotion of a film is essential for its success, and this was one of the best in the year. To make A Quiet Place successful, Krasinski and Emily Blunt were in the press constantly, and there is no dialogue at all in the trailers. 2018 saw a number of brands launch creative and innovative travel marketing campaigns. The 7 Biggest Movie Marketing Moments of 2018. Without further ado, let’s check out some of the best titles in terms of marketing and promo campaigns. IT looked much like how the savage beast thrust the doors of a cargo hold in the climax of The Lost World: Jurassic Park. A fresh, innovative and forward-thinking digital marketing campaign, executed seamlessly, has the power to inspire, educate, entertain and attract audiences to a brand like nothing else can.. With an increasing number of emerging channels, touchpoints, insights and technologies available to today’s brands, there has never been more scope for innovative, impactful campaigns. 5 Best Halloween Marketing Campaigns in the Last 5 Years Ford: “Spooky Car Wash Prank” Sometimes the best Halloween marketing campaigns can be some of the easiest to put together. That pushback was surprising in that weaponized nostalgia has been part of movie marketing for decades now. Now if only they could win some hockey games! Reviewing the year’s best digital marketing campaigns from established brands can help generate ideas for your own digital marketing efforts. So if you’re looking for regular creative inspiration there’s plenty here for you. 1. B2B marketers know how much technology has changed the way that customers interact with brands. You may have seen our top picks for Christmas adverts in a recent blog post, and now we’ve put our heads together to pick our favourite campaigns that pushed the envelope this year. Magazine Contributor. Large chunks of the campaign — from earned media to the trailers — emphasized the soundtrack produced and curated by Kendrick Lamar. And Cruise. You can’t create a list of the most successful/interesting movie campaigns of 2018 and not include Black Panther. We have to start off this list with Black Panther. They are the winners of the 2018 Digital Cinema Media Awards, run by Digital Cinema Media in partnership with Campaign. The best marketing campaigns of 2018: Part 2. More Featured on RT > Top Headlines. 4 Guerrilla Marketing Campaigns of popular movies you love! !function(f,b,e,v,n,t,s) Read more: Check out the most influential digital marketing campaigns of 2017. In 2017, the average person spent 135 minutes scrolling through social media every day. On top of that, the campaign will pack an extra punch by running across both print and digital mediums (and it’s slot in the SuperBowl will definitely help its stats!). 2018 has been a weird year for movie marketing. back to top . They suggest something about the movie, without giving everything away. Brands had made a POINT in 2018 with their hard-hitting digital marketing campaigns. If you continue to use this site we will assume that you are happy with it. Execution: They needed to be clever in order to strike the cord with the Indian audience. 8 Best Movie Marketing Campaigns in 2018. by: Sebastian Merton. Pexels In February, WARC, the international authority on advertising and media effectiveness , released the results of the 2018 … The Super Bowl has just passed. IHOb via YouTube . The best marketing campaign I saw in 2018 was Domino's Pizza "Paving for Pizza" campaign. These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far) – Info Advertisement, Grow your business with LinkedIn Marketing in 2021, Expect 5G smartphones for all budgets in 2021. Here are seven we think are particularly noteworthy. These marketing teams took their campaigns to a whole other level. Twelve months ago we took on the challenge of firing out a daily blog that captures the very best in head-turning brand activations from across the globe. 6. fbq('init', '404479249963233'); A collage of stills from Jurassic World: Fallen Kingdom, Ant-Man, IT and Deadpool. The Best 2018 Summer Movie Marketing Campaigns Thunderfoot Team. Natalie Koltun @natalie_koltun. Kaepernick has become a divisive figure in the US. The multi-hyphenate starred in the film, was a producer and utilized her significant fan base to hype up the movie. Reporter. Even though a lot of people were disappointed with the film, from the marketing perspective, Black Panther was a total success. Annihilation is a sci-fi mystery with Natalie Portman, Tessa Thompson and Gina Rodriguez leading the way. Chart of the Day: Which online marketing techniques are marketers most excited by this year? It was a low-key marketing campaign, which proved well. Click here to check out some of the best. Best in Business The 7 Most Embarrassing Branding Mistakes of 2018 Many brands did not get the response they were expecting from their promotional campaigns this year. As many people have supported as criticised his decision to kneel during the national anthem to protest racial injustice. n.callMethod.apply(n,arguments):n.queue.push(arguments)}; Photo Source: Autoweb.com. A Quiet Place A Wrinkle in Time Annihilation Black Panther Mission: Impossible – Fallout Movie Marketing Campaigns Netflix Ready Player One Sorry to Bother You The Death of Stalin, Your email address will not be published. However, high-profile cast in a dark comedy set in Russia presenting various government officials who want to come into power after the death of Stalin is something people do want to see. Digital is the backbone of our marketing strategies, with a multitude of channels to think about and an endless amount of noise to compete against. How These 10 Marketing Campaigns Became Viral Hits Start Slideshow. Based on these examples of the best marketing campaigns in 2020 so far, we can conclude that there are certain common denominators to these campaigns. The 2018 summer movie season is coming to a close — here are the marketing and publicity campaigns that stole the show. Co-marketing – also known as cross-promotion – means partnering with another company that isn’t your competitor, but targets a similar audience, and then creating a promotion that benefits both companies. 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